Every year in México, thousands of women are diagnosed with breast cancer. The good news is that detecting on time can be cured in 90% of the cases. Hence in AlEn we launched the campaign "Because I love myself, I care for myself" during the month of October.

In Grupo AlEn we are concerned about our employees and consumers' well-being. Thus every October we join the awareness about breast cancer promoting timely detection and helping women who face such disease.

We are convinced that the information and knowledge are powerful weapons to fight against this type of cancer. Grupo AlEn and its brands launched the campaign “Because I love myself, I care for myself” which is present in points of sale, social networks, and through our internal communication channels.

Through Fundación AlEn, also AlEn employees join this cause, participating in sales with a cause for pink articles, in this way we support women facing this struggle every day.

The funds collected are donated to Unidas Contigo A.C., organization that provides emotional support, workshops and stewardship to many women diagnosed. AlEn USA also joins this effort with the campaign "Show You care, Be Aware" to support Susan G. Komen, association addressing people with breast cancer and supporting the investigation to find its prevention and cure.

We invite you to continue creating awareness and remember that living a healthy life and being attentive to your body is a guarantee of peace of mind.

Because I love myself, I care for myself

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