On May 21, 1949, two visionary men established Productos Químicos AlEn in Monterrey N. L., today Grupo AlEn, enterprise dedicated to the production and marketing of home cleaning products.

Since its foundation, Grupo AlEn has characterized for its values and entrepreneurial culture. The talent of our people and the development of leaders is the key for our success, hence, everyday we reaffirm our commitment to innovation, quality, and care for the environment, always working toward a cleaner and more sustainable world.

The first products launched by Grupo AlEn to the market were CLORALEX® laundry bleach and PINOL® cleanser, which soon became products synonym of high quality and recognized brands for all Mexicans. Nowadays CLORALEX® and PINOL® are diversified into 7 categories.

In Grupo AlEn we are the Home of Innovation; we renew ourselves constantly and take leading brands to the market such as CLORALEX®, PINOL®, ENSUEÑO®, FLASH®  and EFICAZ®  and high quality products. Today we have a portfolio of 14 brands diversified into more than 20 products, in the categories of bleaches, liquid cleaning product, liquid and powder detergents, laundry softeners, dish washing liquids, and muriatic acid. We are proud for being present in 94% of Mexican homes and having expanded beyond national borders reaching the United States, Central America, and Caribbean markets..

The search for operational excellence and leadership in sustainability and social responsibility led us to develop additional capabilities in our industrial division, for the production of high quality raw materials following high sustainability and social responsibility standards. Since the beginning of the nineties we promote plastic recycling programs with our employees and with the community in general; and today, we are one of the largest plastic recycling companies in México, being able to achieve around 35,000 tons of HDPE and PET per year, equivalent to 5,000 angels of independence in weight. Additionally we have 100% recycled plastic bottles..

Currently we have 5 manufacturing plants for cleaning products, 9 fabrication and raw material and chemical products plants, and 6 distribution centers, all of them strategically located within Mexico.

In 2011 we entered into the agroforestry industry, creating UUMBAL, enterprise dedicated to planting and processing palm and pine trees for the sustainable production of raw materials which has contributed in the advance in the Mexican soil and the development of our communities. In the beginning of 2017, UUMBAL starts the operation of the largest and most modern palm oil extraction plant in Latin America.

Our vision is to work toward a cleaner and more sustainable world through continuous innovation in order to bring hygiene and wellness solutions to homes in the Americas, as well as raw materials and derivates to all the world. This is only possible, due to the exceptional work of our team which is distinguished for its leadership, diversity, operational excellence, and engagement.