• Mexico

  • Cloralex

    Since 1949 CLORALEX has been an ally in home, business, and institution cleaning, it has been present in natural disasters and has been a support in preventing infectious diseases, providing Mexicans with trust, safety and wellness.

    CLORALEX promotes love and pride for Mexico through its campaign Te Quiero México, Te Quiero Limpio Cloralex, inviting all

    Mexicans to carry out good deeds that make Mexico a better place to live.

    For CLORALEX, Care for the Environment is fundamental, therefore it offers products with degradable formulas and packaging containing recycled material being 100% recyclable.

    With the purpose to provide cleaning and disinfection solutions to our consumers, CLORALEX has created a diversified product portfolio.

  • Pinol

    PINOL is a brand that for more than 60 years has been conquering Mexican homes and providing cleaning solutions to our consumers. Since 1953 it has been established as a leader brand, reliable and innovative, able to face any cleaning challenge due to its powerful pine oil formula, becoming an unconditional ally in home cleaning, being additionally the only cleaner with more than 1,000 proven uses.

    PINOL, worried about the health and care of Mexican families, has been able to establish an emotional bond with our consumer, offering quality credentials, efficiency and cleanliness always ensuring the safety and welfare of households.

  • Ensueño

    During more than 20 years, Ensueño has been the softener caring for your family laundry with you.

    Inspired by you, we design quality formulas and fragrances that remain with you during the day providing you a feeling of freshness and care at any time.

    ENSUEÑO is a brand committed not only to current, but to future generations as well, therefore we are continuously looking for new technologies and processes that allow us to offer sustainable products and thus help in caring for our environment.

  • Flash

    Since 1991 Flash has been the practical option always available for those who seek a cleanser with versatile and fresh aromas. An ally in home cleaning, due to its multi-purpose formula with the best aromas.

  • Sultán

    SULTÁN is your most powerful ally against the tough challenges in your home. 

    SULTÁN with his powerful formula kills 99.9% of germs and restores glow for your floors. You can also use it to remove scale and rust stains from your toilets, sinks and tiles.

    Returns cleanliness to your home with SULTÁN.


  • Blancatel

    BLANCATEL, a brand that cares about delivering quality at a fair price, being part of homes of Mexico for over 20 years.

    BLANCATEL offers cleaning, whitening and disinfecting solutions for laundry care and surface cleaning:

    • BLANCATEL Bleach
    • BLANCATEL Detergente en Polvo
    • BLANCATEL Bar Soap
  • Cloraluz

    CLORALUZ The light of your whiteness

    CLORALUZ is a chlorine that for more than 20 years has offered whiteness, cleaning and disinfecting for your family.

    • Whitens white clothes eliminating stains and preventing tarnishing
    • Cleaning and disinfection of home surfaces
    • Elimination of bad odors